Ceta Insurance has appointed James Robathan as Head of Marketing where he will develop a brand and marketing strategy to support the company’s long term growth plans.
James is a highly skilled marketer who has worked in the insurance industry for the past eight years’ where he has held senior roles at a number of well-known names including AXA, NFU Mutual and SunLife. Prior to that, he worked for a number of years in the travel industry with Virgin Holidays.
James’ most recent role was Head of Digital Campaigns atAnimal Friends Insurance, where he was responsible for leading all digital, above the line and campaign activity.
Speaking about his appointment at Ceta, dad-of-oneJames, who enjoys sport, comedy and is also director of a small charity, said: “It is an exciting time to be joining Ceta and start to build a brand and marketing strategy that will help the business and our partners forge even stronger relationships with customers.
“I’m passionate about insurance and the important role it can play in protecting the things that are important to us, so it’s great to be part of a talented team with ambitious plans.”
Brendan Devine, chief executive ofCeta Insurance, added: “Having a strong marketing strategy is crucial as we continue to develop our extensive panel strategy and move into new markets. James has worked on successful campaigns for some of the biggest names in the market, and we are confident that his extensive experience and knowledge combined with his belief in the Ceta offering, will play a key role in driving the business forward.”
Ceta Insurance is a B2B property insurance platform used by mortgage brokers, IFAs, and insurance brokers. Ceta offers a quote, compare, click and bind service for a panel of leading property insurance providers specialising in more than 30 non-standard risks.
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About Ceta Insurance
Ceta Insurance isa B2B property insurance platform used by mortgage brokers, IFAs and insurance brokers. Ceta was established in 1993 and offers a quote, compare, click and bind service for a panel of leading property insurance providers specialising in more than 30 non-standard risks. Ceta is based in Chipping Norton, northOxfordshire and employs more than 120 staff.
Ceta is part of the ATEC group that also includes specialist underwriting MGA, Arkel, and the direct-to-customer InsureMy brand that offers home, caravan and boat insurance.